First off, Happy Canada Day and Happy 4th of July for my American friends.
Today’s post shall be short and sweet. Here is a quick, FREE idea for a test for those of you who design, write or produce direct mail.
On your coupon, almost all contain a line that reads something like “Please turn over to give monthly…” or something like that. We tested setting it in a handwriting font verses using a font we were using everywhere else.
The handwriting version won. Speaking with a few others who tested it found the same result.
I would love to hear about your tests – especially the unusual ones – if you have any you would like to share, please pass it along.
Finally – please feel free to comment on any post, any time. I want this to be more of a forum for anyone who might be interested in adding their voice to the discussion. So please add your voice and thoughts.
John