Idea Design was asked by Patti Johnstone, from CNIB Hamilton to help design the look and feel for the 6th Annual Gala to be held in January.
In the coming months, I will share the process of this job.
We got together Friday to discuss the job and look at our timelines. We have to present a few options to te Board by the end of July so there isn’t a lot of time to mess about.
In the past it has be called the “CNIB Magic Dot Gala”. This year’s theme is Comedy Night featuring Mary Walsh and Samba dancers, the recommended colours are pink and black.
You can see already we are in a bit of trouble. If the theme is comedy, let the theme be comedy. Why is it called “CNIB Magic Dot Gala”? Why pink and black? CNIB’s colours are green and dark green. Does the image of Mary Walsh say “comedy”? I’m not sure. Leslie Neilson – yes… Mary Walsh? I don’t think so. Samba dancers? What does that have to do with comedy?
Let’s communicate one thing. Right?
We need to design 24×36 posters (mostly used at the event-which is good to know), an 8.5×11 mini poster which will be mailed, faxed and inserted here and there – this will be the primary ticket seller – so it needs to cover a lot information. There will also be tickets and ads that need to be put together.
Next steps will be to simplify the message, from a visual and written point of view and develop a few theme concepts.
Stay tuned.

This entry was posted on Monday, July 9th, 2007 at 9:29 am and is filed under Basic Design, Case Study. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.