I’m sure by now most of you have seen some of the print or tv ads for WSIB. There has been a lot of chatter about them being too over the top and gratuitous. And, in my opinion they are. BUT, sometimes you need to be over the top to make a point – with an exclamation! Secondly, in this day in age, we all know how bombarded people are with messaging… sometimes, in order to cut through, you need to go there.
It’s sad to say that we, as marketers, need to go this far to make a point and get it remembered. But I deem these ads EFFECTIVE and APPROPRIATE. They have people taking notice and talking about it – and that’s what a good campaign does. (Yes, hopefully it raises money and lowers workplace accidents too in this case – time will tell on those ones.)
Also my colleague Kim McMullen passed me a link for some other over the top and gratuitous PSAs – deemed the 5 Most Disturbing PSA’s of All Time by Esquire. For all thoughts and commentary on the following ads, just check out the link.