Comments on: Should the envelope be plain or should it be BOLD? http://www.ideadesign.ca/the-naked-idea/2008/07/07/should-the-envelope-be-plain-or-should-it-be-bold/ A weekly look at how charities can communicate better with donors through design. Sat, 04 Feb 2012 14:41:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Patrick http://www.ideadesign.ca/the-naked-idea/2008/07/07/should-the-envelope-be-plain-or-should-it-be-bold/comment-page-1/#comment-91 Patrick Fri, 01 Aug 2008 20:16:27 +0000 http://www.ideadesign.ca/the-naked-idea/?p=77#comment-91 I once worked at an international disaster relief NGO that tried to increase it's direct mail response by doing it's drop from Kenya. Despite a losing a bunch of pieces, the response rate was through the roof. I think it had to do with the fact that most of their donors had never received mail from Africa before or seen a Kenyan stamp. Who would have known? I suspect that in this day and age an email appeal sent from an African country wouldn't make it past many spam filters. Sign of the times I guess. Great blog John, keep it up. Patrick I once worked at an international disaster relief NGO that tried to increase it’s direct mail response by doing it’s drop from Kenya. Despite a losing a bunch of pieces, the response rate was through the roof. I think it had to do with the fact that most of their donors had never received mail from Africa before or seen a Kenyan stamp. Who would have known?

I suspect that in this day and age an email appeal sent from an African country wouldn’t make it past many spam filters. Sign of the times I guess.

Great blog John, keep it up. Patrick

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