Seeing this video raises a few points. 1) It was created by a 15 year old… these kids are our future. 2) The Obama campaign has redefined how we fundraise to all demographics. 3) Be relevant to your donors/supporters.
This week many, many millions will watch a new era begin. And for those of us who hang our hats on selling hope, it will be a week to remember.


Uhm, just so you know, the kind of goose-bump-giving power that these 2 minutes and 31 seconds create is EXACTLY the kind of reaction that your designs illicit from potential donors.
Yes. You Can. (and you do.)
Let’s hope that Obama delivers as well as Idea Design does.
Hey Kim. Thanks for your comments. Not sure if my design exactly instills goosebumps to the donor – but hopefully along with great copy and a targeted list they do get a response – a reaction.
Thanks for your thoughts. John