Comments on: Logo of the Month http://www.ideadesign.ca/the-naked-idea/2009/01/26/logo-of-the-month/ A weekly look at how charities can communicate better with donors through design. Sat, 04 Feb 2012 14:41:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Tara http://www.ideadesign.ca/the-naked-idea/2009/01/26/logo-of-the-month/comment-page-1/#comment-315 Tara Mon, 02 Feb 2009 14:27:04 +0000 http://www.ideadesign.ca/the-naked-idea/?p=137#comment-315 I didn't like the logo right off the bat. As someone who has had the opportunity to work with the Schizophrenia Society of Canada, I am disturbed that someone would create a logo that misrepresents what schizophrenia is. It is not a multiple personality disorder or bipolar disorder. This logo also puts the label of "schizophrenic" on someone who suffers from schizophrenia, rather than treating them as a person. Again, I guess we don't what this logo is for and where it would be used, but I personally don't like it. I didn’t like the logo right off the bat. As someone who has had the opportunity to work with the Schizophrenia Society of Canada, I am disturbed that someone would create a logo that misrepresents what schizophrenia is. It is not a multiple personality disorder or bipolar disorder. This logo also puts the label of “schizophrenic” on someone who suffers from schizophrenia, rather than treating them as a person. Again, I guess we don’t what this logo is for and where it would be used, but I personally don’t like it.

]]> By: John http://www.ideadesign.ca/the-naked-idea/2009/01/26/logo-of-the-month/comment-page-1/#comment-313 John Sun, 01 Feb 2009 15:11:35 +0000 http://www.ideadesign.ca/the-naked-idea/?p=137#comment-313 Thanks john and Mark for your comments. The mark was created by designer Josiah Jost and is available for sale through his site for $300 US. And John, like you, I am hoping to not see this "logo" become the face of any charity. Thanks john and Mark for your comments. The mark was created by designer Josiah Jost and is available for sale through his site for $300 US. And John, like you, I am hoping to not see this “logo” become the face of any charity.

]]> By: Mark http://www.ideadesign.ca/the-naked-idea/2009/01/26/logo-of-the-month/comment-page-1/#comment-312 Mark Sun, 01 Feb 2009 14:22:19 +0000 http://www.ideadesign.ca/the-naked-idea/?p=137#comment-312 Your review is bang on. At first I thought it was clever too - but that's where it ends. Spend more than a few seconds and you realize all the points you also bring to light about appropriateness and demographics and you quickly realize this logo is off the mark. Logos need to be more than just "cool". They need to represent the heart of an organization and have the strength to stand strong for years to come. Your review is bang on.

At first I thought it was clever too – but that’s where it ends. Spend more than a few seconds and you realize all the points you also bring to light about appropriateness and demographics and you quickly realize this logo is off the mark.

Logos need to be more than just “cool”. They need to represent the heart of an organization and have the strength to stand strong for years to come.

]]> By: John http://www.ideadesign.ca/the-naked-idea/2009/01/26/logo-of-the-month/comment-page-1/#comment-311 John Sat, 31 Jan 2009 16:38:48 +0000 http://www.ideadesign.ca/the-naked-idea/?p=137#comment-311 Absolutely on target, John. Any logo needs to pass the "fresh test" and I'm not even referring to the viewing public. Will it still be fresh five years from now? (In fact, is an emoticon fresh even today?) Second, be wary of subjective qualities like cleverness and humor in something as permanent and universal as a logo. As you correctly point out, what seems witty to someone who does not deal with the everyday pain of schizophrenia, may feel insensitive and even false to those on the "inside." Obviously, we don't know what this if for--hopefully it's not for something that will brush up against people who have to deal with the disease. Absolutely on target, John. Any logo needs to pass the “fresh test” and I’m not even referring to the viewing public. Will it still be fresh five years from now? (In fact, is an emoticon fresh even today?) Second, be wary of subjective qualities like cleverness and humor in something as permanent and universal as a logo. As you correctly point out, what seems witty to someone who does not deal with the everyday pain of schizophrenia, may feel insensitive and even false to those on the “inside.” Obviously, we don’t know what this if for–hopefully it’s not for something that will brush up against people who have to deal with the disease.

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