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Women’s Aid Ad

url: http://www.youtube.com/watch?v=odVQ_IJvR_A

I caught this ad this past weekend that was sent out as part of an article from Professional Fundraiser. I’ve watched it about half a dozen times now. And I’m not sure how I feel about it. I think the tie in at the end of women to month gift amount is good. I would have liked to see a bigger url or phone number but what of the actual content? What do you think?

48 Responses to “Women’s Aid Ad”

  1. Kim says:

    I think if you’ve watched it a half a dozen times already, it must be impactful in some way. It’s making you think. And that is success (i think).

  2. Tara says:

    This ad makes me sick to my stomach and sad. I think it is effective at getting the point across. But most importantly, I wonder if it raised many pounds for the charity Women’s Aid? If so, then it is a success. I guess it plays a dual role in educating the public too.

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