Most consultants in this realm say that timing is “when your next mailing is ready.” In fact, if you ask experienced fundraisers to describe their seasonality, you sometimes get a blank stare.

Obviously the timing during hurricanes and other natural disasters are a given. And dropping mail for receipt in the early summer months and major holiday periods like Christmas might not be a good idea for some fundraisers.

The giving curve does not drive large numbers of fundraising mailers.

In the commercial world, most industries have a very distinct seasonality. What are your thoughts on fundraising seasonality.

Just wanted to stop by and say thank you! This was a great DM lesson. I am in the field of social media for nonprofits based in Austin, TX and while I know a lot about how to make social media work, I am always looking to learn more about DM given that in many ways social media is merely the next generation of DM. Any advice on DM blog reading you can suggest would be very helpful.

I also checked out your work – terrific stuff. I would love to discuss the possibility of a partnership in the future as my clients needs and budgets allow. Perhaps we could do some cross promotion? I was very impressed with both your appeals and website, and love the CMS to allow clients greater control. Please drop me a line if you would like to discuss the possibility of working together as well.

Many thanks,
Shannon Aronin