Today’s tip is about my favourite topic in Direct Marketing: Testing. If you are spending the money to send mail out to your current donors or to potentially new donors – you should be testing something every single time. No testing = no learning.
Creative and Strategic Communication for Charities
I’m enjoying your videos mainly because they are short and to the point. They also demonstrate why you recommend certain things over others using actual DM samples. Nice job.
Couldn’t help but notice the iMac in the background. Great!
Are you shooting the videos yourself? Are you loading these to youtube.com and then linking them to your site? Just curious.
Thank you very much Ted! Nothing beats short and sweet eh? Yes, I am shooting myself on my main imac using imovie. Stay tuned for a video tutorial on that!