Coupons. You know – the thing donors use to give your charity money? Is there a more important piece in the direct mail piece? I sadly see laser and fulfillment taking over 50% of the space for their codes and lasering. When it comes to coupons, bigger sizes and having more space for the donors to respond is always better folks.

This entry was posted on Wednesday, July 29th, 2009 at 8:37 am and is filed under Testing, Two Cents, direct mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.