Another month past.
I have started blogging on a more regular basis as well as adding some video posts in here and there which have really been awesome to make. Also this month, we published the most popular post to date this last month – check out and hopefully join in on the VANILLA SUCKS campaign.
Here is a look back through July and I would like to ask is to please forward posts along you find interesting to your colleagues and let me know what sorts of articles you would like to see more of, or comment on the blog or tweet my posts – it all helps and I really appreciate it – Thank you!
July 6, 2009 – Are you kidding?
“…and these blogs, written by so called experts… why should I give a flying crap? Who cares what you think? Stop harassing me with your twitter address and latest blog post…” I listened in silence to a former colleague pontificate about her opinion on social media. I’m thinking, ‘Are you kidding?’
July 13, 2009 – Who stole the “Fun” in fundraising?
“When did everyone become so serious about fundraising? I mean I kind of get it – we are in a recession, people are worried about their jobs, family, lives… it’s the same for all of us. But when did we stop having fun? When did we stop enjoying what we do?”
July 16, 2009 – Twitter and Tweetdeck
“A lot of people ask me how I use twitter or what application I use so I decided to do a quick two minute tutorial to help you out. You can get tweetdeck right here and it’s free! check it out.”
July 20, 2009 – Vanilla sucks
“Finishing up Seth Godin’s “Tribes”. He tells the story of the unicorn in the balloon factory… racing through and disrupting the status quo. It disrupts the stability. Not for the sake of it, but because the status quo is so vanilla.”
July 22, 2009 – The “Vanilla Sucks” Campaign
“I’ve been really happy with people’s responses on twitter, here on the blog, over at linkedin to the Vanilla Sucks message from Monday. If somehow you missed it - feel free to check it out.”
July 27, 2009 – Direct Mail Tip #1
“I’m not actually sure that this is the first time I’ve published a tip about direct mail – but it IS the first time I used a video to do it… This is a quick video showing how you need to think about what you are mailing your donors from the very get go.”
July 28, 2009 – Direct Mail Tip #2
“Today’s tip is about my favourite topic in Direct Marketing: Testing. If you are spending the money to send mail out to your current donors or to potentially new donors – you should be testing something every single time. No testing = no learning.”
July 29, 2009 – Direct Mail Tip #3
“Coupons. You know – the thing donors use to give your charity money? Is there a more important piece in the direct mail piece? I sadly see laser and fulfillment taking over 50% of the space for their codes and lasering. When it comes to coupons, bigger sizes and having more space for the donors to respond is always better folks.”
July 30 – Direct Mail Tip #4
“Taglines – a simple line that can make or break your package. Will it get opened or thrown in the recycling bin? Make sure you get this part right!”
July 31 – Direct Mail Tip #5
“ “You”. Aside from “thanks”, “you” is likely one of the most important words in your direct mail letter. And that’s “you” as in ‘you the donor’. Get out your highlighter folks.”
Thanks for reading and for leaving your comments.