Comments on: Does design matter? http://www.ideadesign.ca/the-naked-idea/2009/08/31/does-design-matter/ A weekly look at how charities can communicate better with donors through design. Sat, 04 Feb 2012 14:41:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Adam Fitch http://www.ideadesign.ca/the-naked-idea/2009/08/31/does-design-matter/comment-page-1/#comment-704 Adam Fitch Tue, 01 Sep 2009 11:58:50 +0000 http://www.ideadesign.ca/the-naked-idea/?p=464#comment-704 I agree that design does matter, but effective design is more important that pretty design in most cases. I too spent years in direct mail... I created many beautiful 4-color packages that were satisfying to design, but made no money for the client. I agree that Furuta is a better font than Verdana, I don't think I've ever used Verdana in a design, but IKEA seems to think it's going to be more effective, and if that's true then they made the right decision. I agree that design does matter, but effective design is more important that pretty design in most cases. I too spent years in direct mail… I created many beautiful 4-color packages that were satisfying to design, but made no money for the client.
I agree that Furuta is a better font than Verdana, I don’t think I’ve ever used Verdana in a design, but IKEA seems to think it’s going to be more effective, and if that’s true then they made the right decision.

]]> By: Duncan Long http://www.ideadesign.ca/the-naked-idea/2009/08/31/does-design-matter/comment-page-1/#comment-701 Duncan Long Mon, 31 Aug 2009 21:09:28 +0000 http://www.ideadesign.ca/the-naked-idea/?p=464#comment-701 Maybe it's just me... but the kerning in your header seems out of whack. And I agree with those that think IKEA might have made a more elegant solution in changing its typeface (but at least it wasn't Comic Sans, right?). Maybe it’s just me… but the kerning in your header seems out of whack.

And I agree with those that think IKEA might have made a more elegant solution in changing its typeface (but at least it wasn’t Comic Sans, right?).

]]> By: PT http://www.ideadesign.ca/the-naked-idea/2009/08/31/does-design-matter/comment-page-1/#comment-700 PT Mon, 31 Aug 2009 17:41:00 +0000 http://www.ideadesign.ca/the-naked-idea/?p=464#comment-700 I agree with you 100% that design matters. But maybe is addressing the individuals with vision loss. My understanding about accessibility issues states that Verdana is the preferred font for such people. Hence IKEA has changed the font. I agree with you 100% that design matters. But maybe is addressing the individuals with vision loss. My understanding about accessibility issues states that Verdana is the preferred font for such people. Hence IKEA has changed the font.

]]> By: Kimberley MacKenzie http://www.ideadesign.ca/the-naked-idea/2009/08/31/does-design-matter/comment-page-1/#comment-697 Kimberley MacKenzie Mon, 31 Aug 2009 13:39:23 +0000 http://www.ideadesign.ca/the-naked-idea/?p=464#comment-697 Hi John, Really interesting situation. Don't you think design is most effective when it isn't noticed? Shouldn't a good design or the right font be totally ignored? I think a good design would help to engage the user into the organization. If the design distracts from the message and intent of the piece than frankly it is a bad design. Sorry - to all the unappreciated designers our there. No one should notice you! as always, k Hi John,

Really interesting situation. Don’t you think design is most effective when it isn’t noticed?

Shouldn’t a good design or the right font be totally ignored?

I think a good design would help to engage the user into the organization. If the design distracts from the message and intent of the piece than frankly it is a bad design. Sorry – to all the unappreciated designers our there. No one should notice you!

as always,
k

]]>