Great discussion. Cone recently researched how consumers are using new media to engage with causes, and found although consumers are using these channels, they are hesitant to open their wallets. The findings sparked a dialogue similar to the above, and I encourage you to check out what About.com’s Joanne Fritz and blogger Nancy Schwartz had to add.
http://www.coneinc.com/money-where-their-mouse-is

An interesting debate tapping into donor behaviors and motivations.

Thanks!

Casey Brennan
Insights Coordinator
Cone

I also agree Mark. And I also agree in a perfect world we would see more charities utilizing all of their channels to keep donors and engaged and to continue meaningful conversation… that’s the real beauty of twitter – you can SO easily do that… but sadly, with every new channel created, it seems that it is viewed as just one more place to just start asking for help.

Thanks for your comments gentlemen.

To the same extent, people use varying traditional conversation tools (phone, letters, etc), social media is a way to continue meaning conversation SO THAT when the time comes to ASK, the relationship has been built in such a way that they take the ask seriously.