What is an Agent of Good?
And Agent of Good is someone like you. You exist in the world to make positive change, you live your life guided by the principals of being a good human and the desire to make some sort of difference in this world.
You are an Agent of Good if you love what you do, as difficult as it is sometimes, and you love to work with others – not to make yourself look better – but you know your weaknesses and can admit that the help of someone else will make the end product far better.
We are Agents of Good and – so are you.
Before I go much further, if you are a subscriber to The Naked Idea:
1: You are obviously an Agent of Good so you must click here NOW and enter in your email on the right side. I do NOT want to lose you. Go ahead. I can wait.
2: I want to thank you for subscribing and hope that you will follow me along to my new blog.
The Naked Idea was created out of a desire to talk about fundraising simply and honestly. No hidden cards, no rope-a-dope, no bait and switch. It was fueled by the need to acknowledge and comment on the good and bad that is taking place in our industry. And obviously, it was a marketing device for my design studio Idea Design.
But I’ve know for a while, I wanted to go further than that and so began the building of Agents of Good. If that’s all you need to know then please, before you go, please click here now and register your email so you keep getting the blog posts. But if you want more, keep reading.
Agents of Good was created out of the desire to do more. To do more for the charities that needed it because what they were getting (or weren’t getting in many cases) was NOT good enough.
First off, Agents of Good love to collaborate and work with others. That’s why I work so closely with Jen Love and Mark Haak, my two other partners. That is also why we work so closely with the charities and agencies who have already seen and acknowledged how much stronger and better everything we do comes as a result of sharing and working together. As it has been said, all ships will rise together. We will all share in the victory, we will all learn from the failures, but no matter what happens, we will be in this together.
Together. Everything we do together will be better and it will be stronger.
Agents of Good was a necessity because the way some charities are working with consultants or agencies is failing.
People like you who work day to day in our sector and are tired of paying too much for not a whole lot of result. People like you, who want to be listened to, and who are made to feel like their opinion matters. People like you, who want to be a part of something bigger and more fulfilling.
Those of you who are nodding – you are Agents of Good. And we need you. We want you! I want you to come on over to Agents of Good now and exclaim “I am an Agent of Good too!”
Agents of Good is a club, and an exclusive one at that.
Not everyone qualifies. But I have a feeling that if you are still reading this and you can acknowledge that this for you is not a job. If you can acknowledge that you don’t “work” in this sector – you live in it, if you can acknowledge that making change, big and small every day is a REALLY F’ing exciting thing and you LOVE being a part of that… if you can acknowledge that you do this thing called “fundraising” everyday to leave something better behind than when you started… you are an Agent of Good and we need you and we want you.
Please join us now. Join the club and come help us make a difference.
One last note: this will be my last blog post from The Naked Idea so please sign up over at the Agents of Good blog to keep getting our blog posts.
Thank you for reading.


I’m an Agent of Good. Can I join the club?
Yes you can Tara! Thanks for joining the club.
I am an Agent of Good. Can I join too?
You were pre-approved many years ago David! Thanks for joining the club.