As a donor of many organizations, I have HAD it.
I am tired of giving donations to causes that either need it, or have asked me, or because I am moved by their work and you know what I hear back?
Nada. Nothing. Zilch!
We are very, very HARD on our clients (just ask them). If you want to work with us, together, you need to respect the people who help you. We have this fancy-schmantzy name for it – we call it “donor centered fundraising”, which to dumb it down, means – you CARE about and FOR your donors. It means you take the time to craft special appeals that your donors will care about – not the same thing you did last year with a new stock image…
It means, you know, treat them like individuals who are doing something VERY special for you.
If you don’t care about your donors, then we want nothing to do with you. And they won’t either.
Here’s what I am proposing – a money back guarantee. Hey – if Sears can do it – you can do it.
If I give a donation to you – and you don’t THANK me, ACKNOWLEDGE my existence, TELL me how I’ve helped, treat me with a bit of RESPECT within – hmm – let’s say 30 days – I can ASK and GET my donation back.
Am I crazy?
You shouldn’t be ordered by the government to do this or brow beated by your peers and colleagues to do it.
But I plead with you, right now – GO FOR IT.
I would give to ANY charity in a heartbeat if they had this guarantee. Who wouldn’t?
I bet the first client I can convince to do it will reap some fantastic benefits.
Do you think you could do it?
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