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Archive for the ‘Inspiration’ Category

Just Go Font Yourself

Wednesday, September 2nd, 2009

about_chankOh – maybe that sounds worse than it was I meant it to. Wouldn’t be the first time I suppose.
I wanted to tell you about a great guy who does great things and has helped charities like yours likely raise some serious money. And you’ve probably never heard of him.
His name is: CHANK. Chank Diesel. (#24 on the coolest name ever list.)
Years ago when I was working at Stephen Thomas, we encountered a problem over and over. We wanted the direct mail packs we were doing to look more homemade and handwritten without having to hire or find a bunch of volunteers to spend countless hours getting wrist cramps and writing out donors addresses on outer envelopes.
ENTER CHANK.
Chank creates fonts for a living. Not only that, but Chank has helped me create a number of fonts to use for clients like you!
Check these out:
picture-11picture-12picture-13

Having your handwriting turned into a font allows me to create art that looks like it has really come from the hand of the ED or whoever you want.
huntingtonstyoevb
I’m sure you are starting to get a sense of the possibilities.
And Chank has been gracious enough to make a special deal (only $149 US) for my readers and followers right here: https://www.chank.com/gofontyourself/
Thanks a ton Chank! And keep up the amazing work.
Hopefully once you have your font in hand, you’ll come to me to show you how to use it most effectively!
(And by the way, check out the rest of his font design too!)

I suck

Tuesday, August 18th, 2009

Well not at everything, but as I’ve discovered making these videos, I mumble a lot, I have trouble pronouncing my name, I have some weird eyebrow thing whenever I say “Idea Design” and I lose my train of thought very frequently. Let me be a lesson to you.

Mock and retweet at will.

TOOT! TOOT!

Tuesday, August 4th, 2009

pat-on-backThis is something I don’t do often enough which is toot my own horn. I used to think (and still kind of do) that testimonials were pretty fake, of little value to potential clients and just one big self serving of “inflate my ego” ice cream.

BUT (you knew there was a ‘but’ coming) I also think that clients, past, present and future acknowledge that you’ve done good work for them and I see no reason why I can’t share that love. We work hard, and too often I gauge success by the fact that a client didn’t call me up and complain – the whole no news is good news thing…

What do you think? Especially those of you who might be potential clients – do testimonials make you more or less likely to work with a firm? Have you ever worked with anyone based on a testimonial?

Useful or useless?

While you decide, here are some testimonials that we have gotten – so please allow me to honk my own horn. TOOT TOOT!

“I’ve not met John so my recommendation is limited to three key qualities I can easily see as a ‘remote’ client. First, John is an enthusiast; he has a seemingly endless appetite for what he does. Second, he’s knowledgeable; he knows what he’s doing and what he talks about and isn’t afraid to challenge accepted wisdom. Third, he’s creative; he ‘gets it’ really quick and comes up with neat, practical solutions that work. I’m sure when I finally meet John I’ll spot all sorts of other qualities, but these three seem fairly crucial, from the client side. (Oh, and he’s generous too!)”. Ken Burnett – Managing Trustee at SOFII Foundation and Director at The White Lion Press Limited

“We did some of our best work with John. I recommend him enthusiastically.” Steve Thomas, Chairman and Creative Director, Stephen Thomas

“You get an important bonus when you give John an assignment – strong strategic thinking. You also get to tap into his many years of experience, which can be very valuable.” Bob Knight, writer

“I hired John while while an Account Director at Harvey McKinnon Associates. Our first project together was to create a fantastic proposal package to wow a potential new client. We also wanted to be able to reuse the template for future proposals. John certainly stepped up to the plate! He came up with a great creative concept and worked closely with me to refine it as necessary. And, of course, this project was a “rush” job, to be completled in just a couple of days. John was a pleasure to work with, maintaining good humour and producing a high quality product. We continued to use John to design many of our direct mail appeals. I’d work with him again in a heartbeat!” Rachel Zant – Direct Marketing Copywriter

“John created the logo for our non-profit’s main initiative. What impressed me so much, was John’s thorough and enthusiastic interest in what we’re doing. His research and creativity meshed to produce the ideal logo that’s not only aesthetically beautiful, but also on target with helping Spa4Diabetes reach it’s goals. Thanks so much John and we look forward to working with you in the future!” Candy Silvasy, Principal & Creative Director

“Why is John Lepp so great to work with? Not only is the guy talented as a designer, he is incredibly passionate about fund raising and he is probably the most honest creative person I know. Despite being in the industry for over a decade, the start of each project brings a level of excitement and creative energy that I don’t often see in other creative people. For John, every new project isn’t just another job, its an opportunity to create and to collaborate. There is something refreshing about working with John and I look forward to working with him every time.” Dan Banko, Principal, Banko Media

“John sits in a little studio in a leafy suburb of Toronto and turns out some of the best non profit creative we’ve seen for a very long time. And he’s also a quite incredible cook, so if it all goes horribly wrong you can always ask him to make you dinner.” Jon Duschinsky, Director, BeTheChange

“Mr. Lepp has plenty of good insights on design for nonprofits and I recommend The Naked Idea to all fundraising creatives.” Dan Shaw, blogger at Happydonors.com

“Recently John designed a newsletter for Reach for the Rainbow and the entire organization is overjoyed with the look, feel and effect. With precious little guidance from our overburdened team, John designed a bright, crisp, enticing and effective newsletter that we are proud to send to our constituents. John’s design clearly portrays our organizations’ values with simple, but impactful elegance. I look forward to enlisting John’s expertise on many future projects. The children and youth who rely upon Reach for the Rainbow’s services will enjoy a happier holiday season as a result of his excellent work.” Laurie Pringle, ALS Canada

“Despite a tough economy and the rainy weather, The 9th Annual Kenaidan-York University Chairs Cup Golf Tournament was a resounding success.  A special thank you to John for creating a logo and re-branding our sponsorship materials and collaterals.  With York’s 50th anniversary this year it was time to create fun and dynamic marketing materials”.   Joanne Giannakopoulos, Associate Director, Integrated Marketing, York University Foundation

“Working with Idea Design was the best decision we made when deciding to rebrand. John took us through a thorough process that helped translate our work, vision and values into a new identity that we love!” – Simon Geoghegan, Epiphany Coaching

“Basically, John is an uber-talent with big ideas, a great sense of humour, and a passion for doing things right. It’s refreshing.” Kim McMullen, Owner at Flipside Creative

“John, I love giving out our cards! because people always have such a positive reaction. As you told us, they really are a mini-brochure that provokes interest and a great conversation. Thank you design guru!” – Cheryl Breukelman, Epiphany Coaching

“John was a great person to work with as I developed the organization Get Active Now, Get Active Now Canada, Access Waterlooregion and Active Halton. John is able to take the idea to the next level, and not losing the values of the organization. His out of the box thinking is most appreciated, and his forward thinking ideas. It has been a great pleasure to work with John and I will continue to use his services in the future.” Frank Prospero, Recreation Supervisor – Community Development at Town of Halton Hills

“Over the years I’ve worked with John on the implementation of numerous creative projects. His very thoughtful approach has helped us achieve the product and the results we were looking for. Kudos.” Paula Attfield, Vice-President, Stephen Thomas

“I have worked with many dm designers over the course of my 30-year career in direct marketing. Most of them do not possess John’s skill as a direct mail designer. Not only is he able to use his skills to design creatively but he is also able to encompass and visualize his designs in the context of the actual production process. This skill is extremely important to ensure that the dm package can actually be produced within the scheduled time frame AND budget. He is a member if an elite group of designers who should be on every organization’s fundraising team.” Rainer Fischer, Owner, DM Graphics Inc.

“John is a passionate designer who cares deeply about finding the best solution for his clients. During the two years I spent as a colleague of John’s at Stephen Thomas, I was consistently impressed by the packages he created that met competing priorities with style and professionalism. John offers his clients a thoughtful interpretation of current trends to meet their fundraising and marketing needs.” Barb Crisp, Fundraising Consultant and writer

“Out of my three son’s, John is easily my favourite. The best son ev-vah!” My Mom.

Ok I made that last one up – but I’m quite sure it’s true. So are you more or less likely to work with Idea Design now?

Vanilla Sucks: continued

Monday, August 3rd, 2009

vanila icecreamIn the continuing campaign to stomp out status quo, here is an example of how when you toss “the box” that everyone so desperately tries to stay inside, you come up with something brilliant and memorable. But more importantly, so the bean counters stay happy, it also tends to be quite effective.
This is from Gothenburg Homeless Aid’s “return to sender” campaign from two years ago. 25_00927_homeless_envelope
This is from the Epica Awards site: People are a bit more generous around Christmas and tend to give more to those less fortunate than themselves. That’s why Christmas is a very important time for the Gothenburg Homeless Aid, a time when a large proportion of the entire year’s funding is collected.
But what can be done to stand out in the onslaught of mailings and Christmas cards? Actually, we created another Christmas card.
To draw attention to all the people with no fixed abode in Gothenburg we sent out the Christmas cards in envelopes addressed to: “Lasse Persson, a doorway/tunnel/stairwell, Hisingen (a part of Gothenburg)” and wrote the details of the actual intended recipient on the back of the envelope. Obviously the Swedish post office couldn’t find Lasse because he has no real address. The mail therefore had to be returned to the ‘Sender’ address on the back of the envelope with a post office stamp saying ‘Not known at this address’. The yellow label on the envelope not only highlights the fact that there are people in Gothenburg who have nowhere to live. It makes it virtually impossible for the recipient to simply discard it without opening it and seeing what it’s all about.
The Christmas card was sent to 20,000 people in Gothenburg, with account taken of age and annual income, in the days before and after Christmas.
The campaign raised SEK 1.6 million (around EUR 170,000), more than any previous Christmas campaign for the Gothenburg Homeless Aid.

25_00927_homeless_xmascard
Thanks to Jules Brown, an exceptional direct response copywriter from New Zealand. You can read his post here as well if you are interested.
The campaign continues!

The Fundraising Guru – RIP

Monday, June 29th, 2009

Something I had considered doing for this blog was a ongoing Q&A with some of the world’s (in my opinion) fundraising gurus. Mal Warwick, Ken Burnett, George Smith, Steve Thomas… a few others. I thought about how great it would be to pick the brains of some top minds in our sector. I asked a few colleagues for their thoughts and boy – did I get some.

A sampling: Why did I not have any women on my list – especially considering the demographics of our industry? Most of my list was made up of consultants – are they even “real” fundraisers? Why are we constantly giving these guys the mic and treating them like fundraising Gods? Why would they even bother replying to my Q&A about communication and charities for my little blog here?

Good questions.

I surfed over to my colleague Kimberley MacKenzie’s blog a while back and read her post called “There are some things in the UK I just don’t get“. Take a look. Kimberley asks why in the UK are they constantly elevating their consultants to some sort of mythical top of the mountain guru? But we all do it. In Canada, the US, all over. I don’t think it’s just a UK thing.

To me a guru is someone with superior knowledge and understanding, someone who is a leader and leads, someone with many years of experiences, someone who doesn’t understand what status quo means, someone with a passion and fire in their belly to constantly do better every day…

Now that can describe a lot of us – I know – but I’m no guru. Are you?

Do we need guru’s?

Aren’t some of the best learning’s in our industry happening right now – by us?

What makes you a better fundraiser than me? Or less of one than Ken Burnett (sorry Ken – I’m not picking on you I swear!) or Mal Warwick?

Like I said already, I think we need guru’s to guide but not lead. To inspire not innovate. I know a lot of us are trying new things using new tools to raise more money for our charities and that is seriously cool.

We are the guru’s of tomorrow of that I am sure. But for today, I will look to you my colleagues for an ongoing wealth of learning and inspiration…

Two videos and a message

Sunday, June 7th, 2009

This week I thought I would something different for a change – first – watch this:

I also wanted to bring your attention to a special offer. I am offering up 4 hours of free studio (design and/or consulting) time from Idea Design this month to any charity that may need it. You can read all of the details (and there aren’t many) here. I have been really surprised so far at the response to this offer and makes me think I need to do this every month -even then there will be a lot of charities who desperately need the help and may not get it – I’ll make sure I get in touch with everyone who responds to the offer. Email me soon – the offer closes for June as of this Wednesday, June 10.

And finally, saw this video at Fundraising Day a few weeks ago and sadly, it reminded me of a few charities I know of. Please don’t be this “guy”.