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    A weekly look at how charities can communicate better with donors through design.

Stop using social media for marketing your charity

November 5th, 2009

There is no YOU in Twitter. Stop thinking of it as a way to get more donations and start thinking of it as a way to engage and build relationships with others.


You can follow Mark Horvath on twitter at: http://www.twitter.com/hardlynormal

Twitter ‘Lists’ Feature

November 3rd, 2009

Do you use Twitter? Do you follow more than 5 people? Then check out the new lists feature…

When to keep your mouth shut

November 2nd, 2009

With so many ways we can now reach out to donors, there are too many charities and people making noise for the sake of it or because their “schedule” tells them to. If you only ‘talk’ when you have something of value to say – people will appreciate and respect you the more for it.

Tweeting your Live Event – Part 2 – IFC

October 20th, 2009

I’ve been watching with great interest the live tweets that are streaming out of Holland the 29th International Fundraising Congress.
I love it for at least three reasons.
1) There is a live updated billboard that anyone who is there can see who is talking about IFC using the #29thIFC hashtag – I’ve been trying to think of how i can use this to my advantage for promotional means – haha…
alan_bird_twitter_billboard
Sorry but that is just cool.
2) I can learn (sadly in small sound bites) what some of the speakers are talking about. Things I learned today: “Most people do not want a one to one in person ask for a bequest. Less than 5% It’s too personal!” “There are nine millionaire cats in the UK! Gifts were also left 2 dogs, turtles ponies. Known as ‘Last friend syndrome‘ “Best way to fundraise online: Stop fundraising, start inspiring action” “R.Radcliffe says that Legacy Club members think of it as a free meal but many many don’t leave a gift in will.”
3) I can follow live who is tweeting the most content from the conference:
Screen shot 2009-10-20 at 2.59.05 PM You can check this out right here.

No it’s not the same as being there by any means (maybe next year?) but it does create a buzz for the event, it allows fundraisers to stay up to date with their colleagues and ’share’ in the event. Heck, I can even ask a question or two and expect someone there will seek the answer for me. Maybe I’m a tweetgeek but here is another fine example of how you can use twitter as a powerful communications and marketing tool. I look forward to seeing more photos and tweets in the next few days.

Tweeting your live event

October 15th, 2009

Last night I was asked to be a volunteer tweeter from the CAMH Unmasked event in Toronto. Have a listen and consider doing it for your next event!

Here are the tweets from before, during and after the event: http://twitter.com/#search?q=%23CAMHunmasked

Now where do you find your fans?

October 5th, 2009

After yesterday’s post, I am sure you are wondering where exactly you find your fans? And sometimes it means building space where they can interact with you – or if you are really lucky – they have built their own!